Friday, June 25, 2010

Models Aren't Perfect! Swimwear Before & After Retouching

Debenhams, a UK department store, is selling swimwear in an unusual way: showing their model in before/after photos of retouching. NY Mag's blog, The Cut, explains that Debenhams shows the two photos side-by-side and then presents the retouched photo with details of the retouching. While the model looked great in the before photo, she is perfected in the after photo. As you can see, no one is perfect, not even models.

Debenhams Swimwear Campaign


Debenhams Retouch Explained


At least the photo retouchers working for Debenhams didn't go overboard. You can see retouching gone awry at Photoshop Disasters.

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Photos from The Cut

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